Privacy Policy

Plexality LLC ("Plexality," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our personality intelligence platform and services.

1. Information We Collect

1.1 Information You Provide

• Account Information: Email address, password (encrypted), and optional display name
• Profile Information: Username/display name (pseudonym you choose)
• Assessment Responses: Your answers to personality assessments, including narrative choices and Likert-scale responses
• PLEXAR AI Conversations: Messages you exchange with our AI relationship coach
• Payment Information: Billing details processed through Stripe (we do not store credit card numbers)
• Communications: Messages you send to our support team

1.2 Information Generated by Our Services

• Personality Profile: Big Five scores, archetype classification, emotional intelligence metrics
• Behavioral Alignment Data: Self-perception vs. others' perception analysis
• Compatibility Analyses: Relationship and team compatibility reports
• AI-Generated Insights: Personalized recommendations from PLEXAR

1.3 Information Collected Automatically

• Device Information: Browser type, operating system, device identifiers
• Usage Data: Pages visited, features used, time spent on platform
• Log Data: IP address, access times, referring URLs
• Cookies: See our Cookie section below

2. How We Use Your Information

We use your information to:

• Provide, maintain, and improve our personality assessment services
• Generate your personalized PLEX Profile and archetype classification
• Power PLEXAR AI conversations with personality-informed responses
• Create relationship and team compatibility analyses
• Process payments and manage subscriptions
• Send transactional emails and service updates
• Respond to your inquiries and support requests
• Analyze usage patterns to improve our platform
• Protect against fraud, abuse, and security threats
• Comply with legal obligations

3. How We Protect Your Identity

3.1 Pseudonymization

Plexality uses pseudonymization to separate your public presence from your private identity:

• Display Name/Username: Acts as a pseudonym that represents you publicly on the platform
• Real Identity: Your email, real name (if provided), and payment information are stored separately and never publicly displayed
• Assessment Results: Can be shared using your username without revealing your real identity
• AI Conversations: Processed using your user ID, not your real name or email

3.2 Your Control

You control your privacy on Plexality:

• Use a username that doesn't reveal your real identity
• Be mindful about what you share in PLEXAR conversations
• Consider privacy implications before sharing compatibility analyses with others

4. Third-Party Service Providers

We work with trusted third-party service providers to deliver our services. These providers only access your data as necessary to perform their functions:

4.1 Payment Processing

We use Stripe for payment processing. We do not store credit card numbers. Stripe's use of your personal information is governed by their privacy policy: stripe.com/privacy

4.2 AI Service Providers

Our PLEXAR AI and personality insights utilize artificial intelligence technologies from:

• Google (Gemini): policies.google.com/privacy
• Anthropic (Claude): anthropic.com/privacy
• OpenAI: openai.com/privacy

Your assessment responses and PLEXAR conversations may be processed by these providers to generate personalized insights. We implement technical safeguards to minimize personal information shared with AI providers.

4.3 Infrastructure & Email

• Supabase: Secure database hosting and authentication: supabase.com/privacy
• Resend: Transactional email delivery: resend.com/legal/privacy-policy
• Vercel: Website hosting and deployment: vercel.com/legal/privacy-policy

5. Data Sharing

5.1 We Do NOT:

• Sell your personal information to third parties
• Share your personality profiles with advertisers
• Allow third parties to access your PLEXAR conversations
• Share identifiable data without your consent

5.2 We May Share:

• With Your Consent: When you explicitly authorize sharing (e.g., sharing compatibility reports with another user)
• Aggregated/Anonymized Data: Statistical patterns that cannot identify individuals (e.g., "30% of users score high in Openness")
• Legal Requirements: When required by law, court order, or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

6. PLEXAR AI & Your Privacy

How PLEXAR Conversations Are Used:

• Conversations are processed by third-party AI providers to generate responses
• We may use anonymized conversation patterns to improve our AI
• Conversations are stored to provide conversation history features
• We do NOT use your conversations to train publicly available AI models without consent

7. Data Retention

• Account Data: Retained while your account is active and for 90 days after deletion
• Assessment Results: Retained while your account is active or until you request deletion
• PLEXAR Conversations: Retained while your account is active or until you request deletion
• Payment Records: Retained for 7 years for tax/accounting compliance

7.1 Service Improvement

We may use anonymized and aggregated assessment data and PLEXAR conversation patterns to improve our services. This data is stripped of any identifying information and cannot be linked back to you. For example, we might analyze general response patterns to improve our assessment questions or AI responses, but this analysis never includes your identity, email, or username.

8. Your Rights & Account Deletion

You have the right to delete your account and all associated data at any time. When you delete your account:

• Your personality profile and assessment results are permanently deleted
• Your PLEXAR conversation history is permanently deleted
• Your account information is removed after a 90-day grace period
• Any compatibility analyses involving you are removed
• Payment records are retained for 7 years as required by law

To delete your account, you can do so from your account settings or by contacting us at privacy@plexality.com.

Note: We cannot provide our services without processing your data. If you wish to stop all data processing, you will need to delete your account.

9. International Data Transfers

Plexality is based in the United States. Your information may be transferred to and stored in the United States and other countries where our service providers operate.

For users in the European Economic Area (EEA), we ensure appropriate safeguards through Standard Contractual Clauses and Data Processing Agreements with our service providers.

10. Children's Privacy

Plexality is not intended for users under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately at privacy@plexality.com.

11. Security

We implement appropriate technical and organizational measures to protect your data:

• Encryption in transit (TLS) and at rest (AES-256)
• Strict access controls and authentication
• Regular security audits and monitoring
• Separation of identity data from assessment data

However, no system is completely secure. We cannot guarantee absolute security of your data.

12. Cookies

We use cookies and similar technologies for:

• Essential Cookies: Required for authentication and core functionality
• Analytics Cookies: To understand how users interact with our platform
• Preference Cookies: To remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may affect platform functionality.

13. California Privacy Rights (CCPA)

California residents have additional rights under the CCPA:

• Right to know what personal information is collected and how it's used
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising privacy rights

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a notice on our platform. Your continued use of Plexality after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Plexality LLC
Email: privacy@plexality.com
Website: plexality.com